March 2022

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Confirmation Email: Deliver Satisfaction To Your Clients

Do you want to add more value to your business?

It is essential to send a confirmation email to customers who book appointments with your business. 

A confirmation email of the intended bookings plays a vital role in keeping your client relaxed and satisfied.  

In this article, we will discuss how a confirmation email delivers satisfaction to the clients and how to write a better appointment confirmation email to boost your business. 

Confirmation Email To The Clients

If you indulge in a business that provides appointments and meetings then sending an appointment confirmation email is a confirmation message to them when they made an appointment with you. Sending a confirmation email to the customers delivers a sense of satisfaction to them as it represents that you're aware and paying attention to their needs and requests.

It represents that the booking is confirmed and can be shared with important appointment details with the client. This shows your appreciation for the customers and this reduces the possibility of delays and no-shows.

Confirmation emails in the client’s inbox have very high open rates and click-through rates. This allows you to promote your other services and products. Thus, it is a good idea to include a call to action (CTA) of your different products and services in your appointment confirmation email.

In addition, confirmation emails can be also used to monetize the customers before the scheduled appointments. This will help you in collecting revenue before the appointment and prevent no-shows. If your clients are already paying your fees then confirmation emails serve as a prime opportunity for conversions.

How To Write A Better Confirmation Email

There are several different ways to write a confirmation email but I will suggest you always stick to the basic principles of professional communication. Let's see the important rules to follow.

Keep It Short

When you want to make an appointment email, you need to keep things clear, concise, and brief. A clear and concise is a sign of professionalism and it makes your meeting confirmation effective with the clients. Don’t put too many unnecessary details. This will reduce the rate of opening emails next time. 

Include Your Business Identity

Make sure your brand is on display along with the informative title of your every email confirming a meeting with the client. Include your brand logo, style, font, and tone in such a way that it should clearly define your business in the email heading. Thus, your confirmation email can be easily recognizable in the client’s inbox.

Mention The Proper Details

One of the main things to keep in mind when sending a confirmation appointment email is to provide the details of the appointment. The body of the email should clearly define the necessary details because no one wants to go through long insignificant text and information. Thus, mentioning proper details delivers more satisfaction to the clients.

Include CTA In Your Email

A confirmation email is all about delivering a confirmation message to the clients when they schedule an appointment. Since your client or customer already has your attention then why not offer them more of your services and gain more conversions. Including a proper call to action in the confirmation email helps you in attracting more customers.


An appointment confirmation email delivers satisfaction to the clients and customers. Setting up an appointment scheduling software is one of the smartest ways to automate the process of sending a confirmation email to your clients. WPAppointment is an appointment scheduling software that automates the process of managing your appointments and saves your time.